JOB NUMBER: JB03476
VACANCY NUMBER: ADV04066
ORGANIZATION: MSC Crociere SPA
BUSINESS AREA: Office
LINE MANAGER: Managing Director
Explora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss hospitality in Geneva. Leveraging our parent company MSC Group`s hundreds of years of maritime expertise, our fleet of six luxury ships (currently in the pipeline) are being built and designed in a totally different and unique way that will transform and redefine the cruise experience, creating a category of its own, appealing to the next generation of luxury travellers.
An exciting opportunity exists for a talented Marketing & PR Professional to join our newly created luxury travel brand Explora Journeys and to lead the delivery and executions of omni-channel marketing & PR activities in Italy, based in our offices in Milan.
•Responsible for developing the annual communications strategy and execution, with a special focus on increasing end consumer awareness, owning the Marketing& Communications budget, including agency/vendor management;
•Organize key industry or brand events (virtual and/or live) within the local market;
•Help identify, select and manage the relevant agency partners and propose local partnership ideas to drive brand awareness and value;
•Identify and negotiate contracts with local brand ambassadors in line with the global team;
•Hold key relationships to trade and lifestyle media in the local market;
•Work on local adaptation of PR & Communications Tool Kits incl. all materials within given deadlines (press releases, press kits, quotes, talking points, presentation, scripts and picture/video materials) and prepare & create PR tool kits for local activations/projects;
•Manage the media reporting for Explora Journeys and competitor brands;
•Lead the delivery, adaptations and amplification of corporate marketing campaigns, coordinating the adaptation and delivery of key B2C and B2B2C assets across the region;
•Be the local guardian of the brand equity and ensure perfect brand executions across all channel and the point of reference for the global marketing team, proactively providing feedback to ensure future materials are fit for purpose in Italy;
•Ensure gathering of consumer insights, benchmark analysis and trends to be shared with global marketing team on regular base.
•At least 7 years’ experience in a similar Marketing/Brand/PR Role in the Luxury or Luxury Hospitality/Travel Industry;
•A previous and extensive media network experience within the luxury and preferably the travel industry (as well as previous media training);
•Previous experience in the execution and amplification of omni channels marketing & PR campaigns, knowledge of paid media, KPIs associated;
•Fluent in English and Italian, any other European language is a plus;
•Proficiency in Microsoft Office suite, especially PowerPoint;
•Knowledge of luxury codes and proven track record of organizing luxury events;
•Strong accountability, good organizational skills and be confident with a matrix organization;
•Openness to travel up to 20% of the time, mostly nationally and occasionally internationally.
•Right to work in Italy.
In the course of our recruitment and selection process, we may make your Personal Information available to third parties such as recruitment agency, intermediaries and other business partners.