Marketing & Communications

Brand PR Senior Specialist - Switzerland, Geneva

JOB NUMBER: JB03627

VACANCY NUMBER: ADV04264

SHARE: https://www.careers.msccruises.com/vacancy/ADV04264/brand-pr-senior-manager-geneva

ORGANIZATION: MSC Cruises S.A.

BUSINESS AREA: Office

LINE MANAGER: Head of Global Media Relations & Brand PR

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JOB PURPOSE

Based in the Company’s headquarters in Geneva, Switzerland, the Brand PR Senior Specialist leads the delivery of the global Brand PR strategy, working in close collaboration with Marketing, Product teams and other functions across the business.

Reporting into the Head of Global Media Relations & Brand PR, this role will help increase global consumer facing brand awareness through media to support the continued growth of MSC Cruises and consolidate the brand awareness globally.

We are looking for a hands-on, experienced brand PR professional with a passion for creating engaging brand content for media, an expert communicator with a proven track-record in creative storytelling.

The successful candidate is someone who will thrive in a dynamic, fast-paced international organization.

KEY ACCOUNTABILITIES

· Lead the development and delivery of the global brand strategy working in close collaboration with the Global Media Relations team;

· Work with key functions within the business to develop media facing content for new ships, both holistically and focussing on brand product pillars (food and beverage, entertainment, wellness, luxury, kids/family etc);

· Write global press releases relating to brand and product news;

· Create toolkits and assets for deployment in global markets – this includes development of fact sheets, press kits, infographics;

· Write creative briefs for external partners including photography, videography briefs as well as helping to coordinate the shoots where needed;

· Managing asset libraries and coordination of sharing of assets with other departments and markets;

· Work closely with the Global Media Relations team to ensure appropriate sharing and deployment of assets;

QUALIFICATIONS (skills, competencies, experience)

· Native English speaking required, with French or another European language an advantage;

· BA degree required, MA level an advantage;

· At least 5+ years of relevant media relations experience either in an agency or in-house;

· Experience in the travel or hospitality sector is required;

· Experience in the tourism / tourism product sector is required;

· Independent, self-starter, action and result oriented media relations professional;

· First-class written, verbal, presentation and interpersonal communication skills;

· Solutions-oriented approach to tasks with the ability to use initiative to problem-solve;

· Keen attention to detail with a critical thinking mindset;

· Good knowledge of Microsoft Office, particularly of PowerPoint and Excel – experience with design software an advantage;

· This role includes travel for events and other activities

VISA REQUIREMENTS (if any)

EU-Passport / Right to work in Switzerland



In the course of our recruitment and selection process, we may make your Personal Information available to third parties such as recruitment agency, intermediaries and other business partners.

MSC Cruises is the world‘s largest privately-owned cruise company and the number one cruise line in Europe, South America, South Africa and the Gulf. A game-changer in the world of cruises, MSC has built a global reputation as an innovator and has one of the youngest cruise fleets.

MSC Cruises is a family-owned and family-run Company headquartered in Geneva, Switzerland and It is part of the MSC Group, which encompasses world-leading maritime companies. As a family who has found its fortunes at sea for over 300 years, protecting the oceans and the communities that we visit is a top priority for us.

Having embarked on a never-ending journey of continuous improvement, MSC Cruises has integrated environmental stewardship in all aspects of its operations. This commitment lies at the very heart of our business. We employ over 30,000 people worldwide. MSC Cruises is part of the MSC Group, which encompasses world-leading maritime companies.

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