JOB NUMBER: JB03940
VACANCY NUMBER: ADV04734
ORGANIZATION: MSC Cruises INC.
BUSINESS AREA: Office
LINE MANAGER: VP Integrated Marketing
MSC Cruises USA is expanding its Marketing operations to include hiring a Director of Paid Media. This position will lead the team and all efforts for Paid Media and will consult with Sales on Trade Co-Op Marketing. Reporting to the VP Integrated Marketing, this is a high profile position requiring some with experience managing a large media budget.
MSC Cruises is the world’s third largest cruise line brand and is headquartered for the US in South Florida. Being a European company we offer excellent employee benefits and a hybrid working schedule requiring 2 days / week in-office in Miami.
Develop and execute (hands on) comprehensive paid media strategies for both B2C and B2B across multiple channels (TV, Radio, CTV, Streaming Audio, Online Video, Paid Social, Display, Paid Search and Affiliate Marketing), with a primary focus on Digital Media
Responsible for developing and executing innovative strategies to optimize marketing performance, customer acquisition, and revenue growth
Lead the media agency in plan development and implementation, focusing on a balance of brand building metrics, performance-based media & analytics-driven approach to success
Seek innovative media solutions to deliver on goals and evaluate current health of business via analysis of relevant business metrics
Manage quarterly reporting and process of budgets, billing, dashboards, performance
Work hand-in-hand with internal creative agency in building briefs, managing timelines, trafficking and ensuring the QA process is set with agency
Apply and leverage analytical tools to build media recommendations and optimize future campaigns
Collaborate with executive-level leadership on strategic marketing approach, guiding translation of media plan
Stay updated on industry trends, platform updates, and best practices to implement innovative and effective strategies
Foster relationships with external partners, agencies, and vendors to leverage new opportunities and technologies
Provide high-level strategic insights from campaign reporting, executing across all channels
Consult with Sales team to provide recommendations on partners, placements, units for co-op marketing as well as interpret results to inform future decisions
BS in Marketing, MBA preferred
10+ years' experience
3+ years' experience in leading a team
3+ years' experience leading an agency team either agency side or client side
Excellent organizational, interpersonal, and quantitative/analytical skills
Detail-oriented and proven ability to thrive in a fast-paced environment
Must be a self-starter, with strong planning and organizational skills
Computer Skills/Software Knowledge: Microsoft Suite, Tableau Dashboard, understand its capabilities and applications to translate data into actionable insights from Nielsen Suite, Kantar, comScore
Strong understanding of digital marketing metrics, analytics, and reporting tools (Google Analytics, Facebook Ads Manager, etc.).
Proven experience and success in presenting plans to senior management and influencing top level client decisions related to media strategy and implementation
Adept at injecting ideas, innovation, and leading industry developments into planning assignments
Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions
Excellent written/verbal communication, presentation, organizational, interpersonal, and analytical skills
Innate creative problem-solver, driven by innovation and proactive problem-solving
Able to manage a budget, plan and schedule around peak season keeping in mind the needs of the business
US passport or green card
In the course of our recruitment and selection process, we may make your Personal Information available to third parties such as recruitment agency, intermediaries and other business partners.