Marketing & Communications

•Monitor website performance and user feedback to identify improvements;

•Interpret data to provide actionable insights to optimize the conversion rate and user experience, by developing and executing a robust Conversion Rate Optimization strategy;

•Design and implement A/B tests, multivariate tests, and personalization campaigns;

•Implement a monitoring plan and tracking findings, the applied changes and report results;

•Conduct in-depth CRO analyses and perform quantitative and qualitative research to identify user pain points and opportunities for improvement;

•Monitor conversion funnels, identifying drop-off points and proposing solutions;

•Utilize heat maps, session recordings, and user surveys to gain deeper insights into user behaviour;

•Collaborate with stakeholders, such as UX/UI designers, product and content teams, to ensure the delivery cohesive messaging, seamless integration, and enhanced user experience;

•Analyse test results and translate research findings into actionable and data-driven UX and CRO recommendations, business requirements and website improvements;

•Stay updated on industry trends and emerging technologies to propose digital experience enhancements.

•3+ years of proven experience in Conversion Rate Optimization of websites or digital platforms, in A/B testing and Personalization tools, CMS and with analytics/user behaviour tools- preferably in the travel industry;

•Fluent in English;

•Proficient in MS Office; knowledge of HTML, CSS, and JavaScript for test implementation; Adobe Target and Adobe Analytics are a nice to have;

•Degree in Marketing, Digital, Design, Business, or a related field;

•Knowledge of UX fundamentals Analytical mindset with strong understanding of statistical significance and its application in CRO;

•Proven experience collaborating with cross-functional teams;

•Outstanding ability to think creatively, identify and resolve problems;

•Highly organized, with attention to detail and the ability to multi-task in a fast-paced environment;

•Ability to work independently while contributing effectively to a team environment.

•Righto to work in Italy.