JOB NUMBER: JB04336
VACANCY NUMBER: ADV05347
SHARE: https://www.careers.msccruises.com/vacancy/ADV05347/consumer-development-specialist-dach-f-m-x-munich
ORGANIZATION: MSC Cruises GmbH
BUSINESS AREA: Office
LINE MANAGER: DTC Development Director
The Consumer Development Specialist will oversee the creation, implementation, and optimization of direct marketing campaigns and leads management strategies in the local market to enhance customer engagement and drive business growth.
Direct Marketing Campaigns:
• Plan and execute direct marketing campaigns from conception through to analysis.
• Identify key customer segments for tactical campaigns and audience building.
• Develop and curate engaging content tailored to segmented audiences.
• Manage the editing and targeting of each campaign to ensure alignment with brand standards and objectives.
• Analyze campaign performance and generate detailed reports on effectiveness and ROI.
• Manage e-coupon campaigns and ensure timely execution and follow-up.
Leads Management:
• Design and implement plan for lead activation and nurturing.
• Monitor leads acquisition processes and optimize strategies for maximum performance.
• Conduct detailed analysis and forecasting of leads performance.
• Ensure high data quality and integrity across all marketing platforms and databases.
• Fluent in English and German. Any additional language is an advantage.
• Degree in Marketing, Business, Economics, or a related field. Master or MBA is an advantage.
• 5 years experience in Direct Marketing / CRM / Digital Marketing.
• Proficiency in CRM software.
• Experience in the travel industry is a strong advantage (for ex: Airline, Trainlines, Online Travel Agents).
• Track record of successful email campaigns and CRM management.
• Excellent communication and project management skills.
• Strong analytical mindset and skills with performance analytic tools.
• Excellent interpersonal, written and presentation skills required.
Right to work in Germany
In the course of our recruitment and selection process, we may make your Personal Information available to third parties such as recruitment agency, intermediaries and other business partners.
MSC Cruises is the world‘s largest privately-owned cruise company and the number one cruise line in
Europe, South America, South Africa and the Gulf.
A game-changer in the world of cruises, MSC has built a global reputation as an innovator and has one of the
youngest cruise fleets.
MSC Cruises is a family-owned and family-run Company headquartered in Geneva, Switzerland and It is part of
the MSC Group, which encompasses world-leading maritime companies.
As a family who has found its fortunes at sea for over 300 years, protecting the oceans and the communities
that we visit is a top priority for us.
Having embarked on a never-ending journey of continuous improvement, MSC Cruises has integrated
environmental stewardship in all aspects of its operations. This commitment lies at the very heart of our
business.
We employ over 30,000 people worldwide. MSC Cruises is part of the MSC Group, which encompasses
world-leading maritime companies.
