MSC CRUISES CAREERS Dir. Loyalty, Consumer Insights & Direct Marketing

JOB PURPOSE

The Direct Marketing Manager is responsible for the strategy and execution of email and SMS campaigns to drive bookings across prospects and past guests. This role will develop and manage marketing campaigns from start to finish. This includes the overall audience engagement strategy, content planning (in partnership with our Creative team), audience segmentation and targeting, set-up and deployment within our email and SMS platforms, reporting, and ongoing testing and optimization. Another key responsibility is owning the strategy to grow the size of our opted-in customer database to ensure we’re continually marketing to new prospects. The ability to work effectively across cross-functional teams – based in both in the U.S. and abroad – is essential.

KEY ACCOUNTABILITIES

Manages the strategy and execution of email and SMS direct marketing efforts for prospects and past guests

Develops ongoing email and SMS content calendar and manages deployment of high volume, high frequency B2C campaigns

Develops relevant triggers and automated journeys to achieve goals and objectives

Develops and executes database growth strategies to increase our audience of prospective customers

Designs and executes customer segmentation strategies to deliver an outstanding personalized user experience

Ensures consistent, customer-centric brand messaging throughout all touchpoints by defining link strategy and collaborating with the web and revenue management teams

Works with brand and creative teams to ensure campaign assets planned, briefed, and completed on time, supporting increasingly personalized marketing campaigns

Develops reporting and analysis of direct marketing campaign performance

Develops and executes test & learn roadmap to continuously improve engagement and conversion rates

QUALIFICATIONS (skills, competencies, experience)

Bachelor’s degree in Marketing, Business, or related field

6+ years marketing experience with minimum of 3 years direct marketing experience

Extensive email marketing experience managing high-volume campaigns in a fast-paced environment

Experience managing SMS, direct mail and other database marketing channels

Experience with Adobe Journey Optimizer, Marketo, Salesforce Marketing Cloud, Attentive, or similar email/SMS service providers and the ability to champion marketing automation, personalization and segmentation

Previous experience managing the creative aspects of direct marketing, from briefings to approvals

Entrepreneurial mindset, energized by identifying opportunities and working cross-functionally to address them

Strong attention to detail

Proficient with Excel and web analytics

Thorough understanding of CAN-SPAM and email compliance rules, in addition to SMS compliance rules

Comfortable working in a cross-functional, multi-national company

Knowledge of HTML, CSS, and SQL is a plus

VISA REQUIREMENTS (if any)

US Passport or US Permanent Resident

MSC Cruises is an E-Verify employer

MSC Cruises USA is an equal opportunity employer that complies with all applicable federal, state, and local laws, rules and regulations. It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability or any other characteristic protected by law. Our hiring decisions are based solely on merit, qualifications and business needs.

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Marketing & Communications

Direct Marketing Manager - United States, Fort Lauderdale

JOB PURPOSE

KEY ACCOUNTABILITIES

QUALIFICATIONS (skills, competencies, experience)

VISA REQUIREMENTS (if any)