JOB NUMBER: JB04468
VACANCY NUMBER: ADV05559
SHARE: https://www.careers.msccruises.com/vacancy/ADV05559/director-ecommerce-product-management-miami
ORGANIZATION: MSC Cruises INC.
BUSINESS AREA: Office
LINE MANAGER: Vice President, eCommerce
MSC Cruises, the world’s third largest cruise line brand, is expanding its eCommerce team in the USA. Reporting to the Vice President, eCommerce, the Director, eCommerce Product Management will lead the strategic direction and lifecycle of our B2C and B2B digital product offerings, from ideation through launch, optimization, and commercial management. This role is pivotal in driving customer experience and conversion on our digital platforms, partnering with key business units, and collaborating across teams (IT, Analytics, Marketing, Revenue Management, Sales) to shape and implement innovative, data-driven solutions. The ideal candidate will be a visionary leader with deep expertise in eCommerce, product development, and digital marketing strategy, capable of turning complex data into actionable insights while overseeing the execution of high-impact initiatives.
This is a hybrid position requiring 2 days per week in the office, in Miami.
Develop and communicate a clear, actionable product vision, strategy, and roadmap that aligns with MSC Cruises' broader business objectives, driving growth, innovation, and user-centric product enhancements.
Ensure continuous improvement of the product’s performance by defining KPIs, tracking progress, and optimizing product features for click-through rates, conversion, and online bookings.
Oversee the development of the short, mid, and long-term product roadmap for B2C and B2B sites, ensuring that enhancements and new features are optimized for customer satisfaction, conversion, and revenue growth.
Use data-driven insights to make product decisions, including market research, customer feedback, A/B testing, user behavior analytics, and business intelligence reports.
Prioritize business needs, balancing innovation, UX considerations, technological capabilities, and market demands to drive impactful outcomes.
Lead a culture of experimentation, fostering a data-driven "test and learn" methodology to optimize product and site performance through rigorous A/B testing, customer insights, and performance metrics.
Work closely with design, UX/UI, and technical teams to develop and refine website features, navigation, user interface design, and functionality to improve customer engagement and conversion rates.
Manage and lead a high-performing team while promoting a culture focused on delivering commercial results and fostering collaboration, creativity, and excellence.
Collaborate with the analytics and business intelligence teams to continuously measure, analyze, and optimize the performance of products and customer interactions across multiple channels.
Develop and present regular updates to executive leadership on product enhancements and business value generated.
Bachelor's degree in Marketing, Information Technology, Business Administration, or a related field; an MBA or relevant advanced degree is a plus.
7+ years of experience in digital product management, with a proven track record of delivering high-impact, customer-centric eCommerce solutions.
3+ years of experience in leadership roles and developing high-performance teams.
Deep expertise in eCommerce, including multichannel strategies and complex, data-driven decision-making processes.
Experience with eCommerce platforms, website development tools (e.g., AB Tasty, Adobe Creative Design Suite, Figma, Adobe Experience Manager), and web analytics tools (e.g., Google Analytics, SEMRush, Adobe Analytics).
Strong understanding of digital marketing, including SEO, CRM, mobile, social media, and how these elements integrate into product strategy and customer experience.
Expertise in conversion rate optimization (CRO), hypothesis testing, and statistical analysis to optimize customer interactions and product features.
Exceptional leadership, communication, and collaboration skills, with a focus on driving business results through strategic and data-driven product decisions.
Knowledge of data visualization tools and proficiency in using insights to drive decisions across teams and stakeholders.
US Passport or US Permanent Resident
MSC Cruises is an E-Verify employer
MSC Cruises USA is an equal opportunity employer that complies with all applicable federal, state, and local laws, rules and regulations. It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability or any other characteristic protected by law. Our hiring decisions are based solely on merit, qualifications and business needs.
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MSC Cruises is the world‘s largest privately-owned cruise company and the number one cruise line in
Europe, South America, South Africa and the Gulf.
A game-changer in the world of cruises, MSC has built a global reputation as an innovator and has one of the
youngest cruise fleets.
MSC Cruises is a family-owned and family-run Company headquartered in Geneva, Switzerland and It is part of
the MSC Group, which encompasses world-leading maritime companies.
As a family who has found its fortunes at sea for over 300 years, protecting the oceans and the communities
that we visit is a top priority for us.
Having embarked on a never-ending journey of continuous improvement, MSC Cruises has integrated
environmental stewardship in all aspects of its operations. This commitment lies at the very heart of our
business.
We employ over 30,000 people worldwide. MSC Cruises is part of the MSC Group, which encompasses
world-leading maritime companies.
